MAX FRIAR, DIRECTOR & CMO

Max Friar, Director & CMO
Max Friar, Director & CMO

New concepts and cutting-edge ideas have always made intuitive sense to Max. Throughout his career Max has recognized and integrated powerful technologies into the all too often stodgy and ingrained business of Mergers and Acquisitions. Back in the days when most people had never even heard of SEO, drip emails, or customer relationship management systems, Max was leveraging these technologies to build massive contact networks and streamline the process of marketing opportunities. Max has started and run numerous businesses over the years including a web development and marketing company, Corporate Conversions and one of West Michigan’s foremost M&A firms, Calder Capital, LLC. His experience working with hundreds of business owners and investors across the state makes him uniquely positioned to connect the right people and align their interests.

Max considers himself libertarian-minded. He supports limited government, free markets, and entrepreneurship. Naturally, he was drawn to the decentralized nature of blockchain technology and the control that cryptocurrencies wrest from the hands of the government. "My opinion is that bitcoin, for example, has gotten so ubiquitous that it the ability of government to stop it is gone. It is out of their control. Certainly,government  can make it a lot more difficult to use it, but they cannot banish it. Awareness and acceptance keep growing. It's all very exciting."